Fix What's Actually Broken — Not Just the Look.
A redesign should fix speed, mobile experience and conversion — not just swap colours. I diagnose what's actually costing you visitors before touching a single pixel.
Request a Site DiagnosticCommon Redesign Triggers
If Any of This Sounds Familiar.
It's Slow
Bloated themes, unoptimised images and plugin sprawl push load times past what visitors — and Google — will tolerate.
It Breaks on Mobile
Most traffic is mobile now. A site that was never built mobile-first shows in bounce rate, not just appearance.
Visitors Don't Convert
Traffic arrives but enquiries don't follow — usually a structure and messaging problem, not a traffic problem.
How I Approach It
Diagnose First, Then Design.
- Audit current speed, mobile behaviour and conversion paths
- Preserve URL structure and indexed content — 301s where needed
- Rebuild information architecture around what visitors actually do
- Ship on a modern, maintainable stack instead of patching the old one
Website Redesign — FAQ
How do I know if I need a redesign or a rebuild?+
If the site's structure and content are sound but it looks dated, loads slowly, or breaks on mobile, that's a redesign. If the underlying platform can't support what your business needs now — bookings, e-commerce, custom logic — that's a rebuild. I diagnose which one you actually need before quoting either.
Will a redesign hurt my existing SEO rankings?+
Not if it's done correctly. I preserve your URL structure where possible, set up 301 redirects for anything that changes, and keep your indexed content intact through the migration — a redesign should improve your search visibility, not reset it.
How long does a website redesign take?+
A standard business site redesign typically runs three to five weeks from discovery to launch. More complex rebuilds with custom functionality or e-commerce take longer — scoped and quoted after a discovery call.