Custom WordPress, Built to Perform.
Bespoke themes, custom plugins, and WooCommerce builds — engineered for speed and editability, not assembled from a stack of generic plugins.
Scope a WordPress BuildWhat I Build
Themes and Plugins, Not Template Stacks.
Custom Themes
Built from scratch or scoped-token Divi systems, depending on whether your team needs to keep editing content after launch.
Custom Plugins
Purpose-built functionality — gallery management, booking logic, custom post types — instead of stitching together generic plugins.
Performance Engineering
Image pipelines, caching, and Core Web Vitals tuning — WordPress sites that load fast, not just look fast in a demo.
Proof
A Real Custom Build.
Hitesh Photo Editor
A bespoke WordPress theme built from the ground up for a premium private photo editor, plus a custom-built plugin to manage high-fidelity image galleries and automated client onboarding.
"PurelyWeb didn't just build a website; they built a digital extension of my brand." — Hitesh Solanki
View the case studyWordPress Development — FAQ
Do you build on page builders or custom themes?+
Both, depending on the project. Divi and Elementor are the right tool for content-driven sites that need to stay editable by your team. For performance-critical or highly custom builds, I write a bespoke theme and plugin from scratch — the Hitesh Photo Editor project used a fully custom theme plus a purpose-built gallery-management plugin.
Can you build WooCommerce stores, not just brochure sites?+
Yes — product catalogues, custom checkout logic, and integrations with payment gateways and inventory systems, built on WooCommerce or as a fully custom storefront where the requirements call for it.
What if my WordPress site is already slow?+
Most WordPress performance problems come from bloated page builders, unoptimised images, and plugin sprawl — not WordPress itself. I audit the actual bottleneck and fix it directly, whether that's a caching layer, image pipeline, or a rebuild of the theme.